When Nintendo unleashed the DS on the world several years back, it was met with alot of indifference and some initial scepticism. Comments like ‘it’s gimmicky’, ‘why lose the Gameboy brand?’ and ‘the stylus thing’ll never catch on’ were common……..maybe Nintendo had lost the plot? How wrong people were. As with the wii, Nintendo has got its target market spot on….with a loyal fanbase (engaging a new generation to video games, including girls), topselling games (like Mario Kart & Nintendogs) and the imminent launch of the funky new Ninendo DSi taking the handheld into new wifi territory.

Once again, the Japanese firm’s dedication to pure gaming, originality and risk-taking has paid off in a money-spinning way. (more…)